Księgowy Plus — accounting, payroll and client service explained clearly.
A modular service website mapping a broad accounting offer into separate journeys for company types, service scopes and onboarding stages.
About the project
Clear rules are part of an accounting service.
Business owners approach an accounting firm in different situations: starting a company, changing the form of taxation, hiring staff or moving their books from another provider.
The content architecture separates company type, service scope, accounting option and onboarding stage, then assembles them into predictable journeys. The same hierarchy is preserved across desktop and mobile.
Solution
A modular architecture for a complex offer.
- 01
Service model
A repeatable page model covers simplified and full accounting, payroll, reporting and online service without mixing distinct scopes.
- 02
Segmented entry points
Dedicated entry points for sole traders, companies and employers lead to the relevant content instead of sending every audience to one generic offer.
- 03
Client process
First contact, quotation, document transfer and ongoing service form an ordered sequence that can be reviewed before an enquiry is sent.
- 04
Comparison components
Repeatable comparisons expose differences between accounting options and service scopes without burying them in long-form copy.
Outcome
A complex service expressed as one coherent system.
The content model and repeatable components keep multiple services, client groups and process stages consistent. The offer can grow without losing clear navigation or contact points.
Is a complex service difficult to explain simply?
We design content models and components that organise many services, variants and customer journeys in one scalable website.