What the work may include
- mobile journeys and offline states
- backend and device integration
- data security and distribution
We design mobile apps around a specific user task and the process it needs to support—from field work to customer service.

When a phone needs to support field work, customer service or an important part of a digital product.
the job happens away from a desk or needs device capabilities
users need access with weak or intermittent connectivity
an important task is currently carried out on a phone using a website that was not designed for mobile work
The application should shorten the path to the job instead of shrinking a website into a smaller frame.
An application is not the right choice when a responsive web experience can serve the job without installation, distribution and a separate update lifecycle.